Adaptation on the part of an international marketer is best described as
A) a conscious effort to make themselves aware of the home cultural reference in their analyses and decision making.
B) a conscious effort to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then to adjust the marketing mix to minimize the effects.
C) the notion that people in one's own company or country know best how to do things.
D) the process of identifying the similarities that exists between the domestic and foreign markets.
E) an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions and then to adjust the marketing mix in order to closely reflect these decisions.

Question

Quizplus · Accepted Answer

Adaptation in international marketing involves adjusting the marketing mix to account for the various uncontrollable factors in both the foreign and domestic markets, aiming to minimize their negative impacts.

Adaptation on the Part of an International Marketer Is Best