A natural off shoot of a person's self-reference criterion is ________ that also creates a concern for the international marketer.
A) sympathy
B) self-actualization
C) ethnocentrism
D) empathy
E) collectivism

Question

Quizplus · Accepted Answer

The self-reference criterion refers to an individual's tendency to interpret the world based on their own cultural background. This can lead to ethnocentrism, where one views their own culture as superior to others, posing challenges for international marketers in understanding and appealing to diverse markets.

A Natural Off Shoot of a Person's Self-Reference Criterion Is