When considering the stages of international marketing involvement, it is important to remember that
A) a firm essentially progresses through the stages in a linear order.
B) the international marketing stage is a direct result of temporary surpluses caused by variations in production levels or demand.
C) a larger home market with a smaller production base favors internationalization.
D) a firm may be in more than one stage simultaneously.
E) at the global marketing level, a firm focuses on market segmentation based on geographical borders.
Correct Answer:
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