Kentax Corporation makes industrial cleaning products and decides to enter the international marketing arena by marketing its products to China, Japan, and South Korea, with separate marketing strategies for each country. Which of the following approaches is most likely used by Kentax Corporation to formulate its international policies and strategies?
A) domestic market extension
B) multidomestic market
C) mass marketing
D) regional marketing
E) standardized marketing
Correct Answer:
Verified
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