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In the Infrequent Foreign Marketing Stage of International Marketing Involvement

Question 66

Multiple Choice

In the infrequent foreign marketing stage of international marketing involvement, firms


A) sell products that are a result of planned production in markets in various countries.
B) no longer make market segmentation decisions on the basis of national borders.
C) have a global perspective and view the entire world as one market.
D) have more than half their sales revenues coming from international markets.
E) have no intention of maintaining continuous market representation in foreign markets.

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