Restaurant Chain Internationalization (Scenario)
Harold Meyer is the vice president of a successful U.S. restaurant chain. He is getting ready to transfer to the Gulf Arab region to help establish the restaurant chain in Saudi Arabia. He is in the process of gathering information to learn about Saudi culture.
-Harold decides to drop alcoholic drinks from the restaurant chain menu in Saudi Arabia. Which of the following might have led to his decision?
A) Alcoholic drinks are not allowed in Saudi Arabia.
B) Saudi consumers prefer local alcoholic drinks.
C) Imported alcoholic drinks are more expensive than local drinks.
D) Saudi consumers prefer European alcoholic drinks.
Correct Answer:
Verified
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