Japanese Supercenter (Scenario)
The Tag-Mart chain of discount superstores is nearing completion of its new supercenter in Tokyo. The Tokyo store is the first foreign store for the large U.S.-based company. Tag-Mart offers a large variety of products at virtually unbeatable prices. A group of Tag-Mart representatives has traveled to Tokyo to inspect the new store and hire a store manager. The top two contenders for the position are Hisako Aoki and Takematsu Sato. Aoki has 25 years of experience managing a local department store renowned for its customer service. Sato, born and raised in Japan, earned a college degree in the U.S. before working six years as a manager at a Texas Tag-Mart.
-Which of the following is most important for Tag-Mart's top management to determine while making a choice between Sato and Aoki as the new store manager?

Question

Quizplus · Accepted Answer

Understanding the preference of Tokyo Tag-Mart's customers between strong customer service and a U.S.-style shopping experience is crucial in deciding between Aoki, who has extensive experience in customer service, and Sato, who has experience in a U.S.-style Tag-Mart management. This will ensure the chosen manager aligns with customer expectations.

Japanese Supercenter (Scenario) the Tag-Mart Chain of Discount Superstores Is Nearing Completion of Nearing