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Japanese Supercenter (Scenario) the Tag-Mart Chain of Discount Superstores Is Nearing Completion of Nearing

Question 88

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Japanese Supercenter (Scenario)
The Tag-Mart chain of discount superstores is nearing completion of its new supercenter in Tokyo. The Tokyo store is the first foreign store for the large U.S.-based company. Tag-Mart offers a large variety of products at virtually unbeatable prices. A group of Tag-Mart representatives has traveled to Tokyo to inspect the new store and hire a store manager. The top two contenders for the position are Hisako Aoki and Takematsu Sato. Aoki has 25 years of experience managing a local department store renowned for its customer service. Sato, born and raised in Japan, earned a college degree in the U.S. before working six years as a manager at a Texas Tag-Mart.
-Which of the following is most important for Tag-Mart's top management to determine while making a choice between Sato and Aoki as the new store manager?


A) How many shoppers are expected at the Tokyo Tag-Mart grand opening sale?
B) How many locally owned stores will Tokyo Tag-Mart compete against?
C) Would customers at the Tokyo Tag-Mart prefer strong customer service or a U.S.-style shopping experience?
D) What is the average age and annual income of Tokyo Tag-Mart shoppers?

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