Cross-cultural risk is often intensified by managers with geocentric tendencies.

Question

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Cross-cultural risk is often intensified by managers with ethnocentric tendencies, not geocentric. Ethnocentric managers believe their native country, culture, language, and behavior are superior to all others, which can lead to misunderstandings and conflicts in international settings. Geocentric managers, on the other hand, adopt a more global perspective, seeing value in diversity and aiming to use the best approaches and people from around the globe.

Cross-Cultural Risk Is Often Intensified by Managers with Geocentric Tendencies