International Management Position (Scenario)
Global Choppers Inc. is an MNE based in Vancouver that manufactures high-quality motorcycles for sale around the world. The majority of design work is done at the Vancouver headquarters, but manufacturing and assembly are performed in company facilities located in Romania. In order to maintain control over manufacturing quality, Global Choppers sends representatives from the company headquarters to manage the Romanian facility for one-year rotations. Conrad O'Neil has been selected to run the foreign facility for the upcoming year. The human resources department of Global Choppers will be preparing him for his foreign assignment through a variety of training methods.
-________ refers to the tendency to view other cultures through the lens of your own culture.
A) Codetermination
B) Self-reference criterion
C) Segregation
D) Cross-cultural awareness

Question

Quizplus · Accepted Answer

The self-reference criterion refers to the unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions. This concept highlights the tendency to interpret and judge foreign cultures through the lens of one's own culture.