Which of the following is TRUE with regard to a global market segment?
A) A global market segment refers to a group of customers belonging to the same generational group within a country.
B) Firms target global market segments by using a relatively uniform marketing strategy and programs.
C) Buyers in a global market segment are typically characterized by low spending power.
D) Buyers in a global market segment rarely buy products representing luxury and style.
Correct Answer:
Verified
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Q12: A global market segment refers to _.
A)
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A) the firm's
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