In international business, marketing is concerned with identifying, measuring, and responding to market opportunities abroad.

Name: In international business, marketing is concerned with identifying, measuring, and responding to market opportunities abroad.
Brand: Quizplus
Rating: 4.8 (41 reviews)

Question

Quizplus · Accepted Answer

Marketing in international business involves the process of identifying, measuring, and responding to market opportunities in foreign countries, adapting strategies to fit local cultures, regulations, and consumer preferences.

In International Business, Marketing Is Concerned with Identifying, Measuring, and Responding