Refrigerator Adaptations (Scenario) Cold-Aire Inc. Manufactures Refrigerators from Its Facilities in the United

Refrigerator Adaptations (Scenario)
Cold-Aire Inc. manufactures refrigerators from its facilities in the United States and China and ships them to retail stores around the world. Kitchen sizes vary around the world, and as a result, refrigerator sizes must vary as well. U.S. retailers want large refrigerators, while European and Asian retailers demand smaller units. Cold-Aire manufactures over 20 different models of refrigerators, which often vary in size by only a few inches. Cold-Aire managers are concerned that the firm is losing money because of product adaptations. Cold-Aire management is meeting to discuss the various cost-saving options for the firm.
-Which of the following refers to an advantage for firms that adapt a unique marketing program for an individual market?

A) By doing so, firms decrease their reliance on foreign market intermediaries for large sales.
B) By doing so, firms scale up production substantially to meet the needs of a large and growing market.
C) Products are tailored to specifically meet the exclusive needs of customers in that market.
D) Governments provide heavy tax relief to firms that modify products and services.