An American automaker operating in the Asian and the European markets designs various models around a standardized platform. The firm adds parts, features, and regular units to this basic standardized platform according to the preferences of its customers. This exemplifies ________.

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Modular architecture refers to a design approach that uses standardized units or sections to allow for easy assembly, flexibility, and customization. In this scenario, the American automaker uses a standardized platform and adds parts or features according to customer preferences, which is a classic example of modular architecture.

An American Automaker Operating in the Asian and the European