Channel length refers to the number of distributors or other intermediaries that it takes to get the product from the manufacturer to the market.

Name: Channel length refers to the number of distributors or other intermediaries that it takes to get the product from the manufacturer to the market.
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Question

Quizplus · Accepted Answer

Channel length refers to the number of intermediary levels (such as distributors, wholesalers, and retailers) that a product passes through from the manufacturer to the final consumer.

Channel Length Refers to the Number of Distributors or Other