One of the disadvantages of licensing is that it requires the licensor to make a high capital investment in the foreign market.

Name: One of the disadvantages of licensing is that it requires the licensor to make a high capital investment in the foreign market.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Licensing typically involves lower capital investment for the licensor, as it allows a company to enter a foreign market without the need for large investments in new facilities or operations.

One of the Disadvantages of Licensing Is That It Requires