Franchising is more comprehensive than licensing because the franchisor prescribes virtually all of the business activities of the franchisee.

Question

Quizplus · Accepted Answer

Franchising involves a more comprehensive relationship where the franchisor provides a full business model, including brand, operational procedures, marketing, and ongoing support, whereas licensing typically involves granting rights to use intellectual property or products with less control and support.

Franchising Is More Comprehensive Than Licensing Because the Franchisor Prescribes