Big Boy Burgers (Scenario)
Big Boy Burgers (BBB) is an American fast food restaurant chain that has franchises around the world. Recently, BBB managers have been concerned about protecting the firm's intellectual property, which includes the recipes for its unique burger sauces and specialty burger buns. Although BBB has never experienced a theft of intellectual property, the firm's managers feel BBB should be more cautious. Managers are meeting with security and legal experts to discuss the options available to the firm that would protect BBB from future international problems.
-The Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS) was created by the ________.
A) International Monetary Fund (IMF)
B) United Nations
C) World Trade Organization (WTO)
D) World Bank
Correct Answer:
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