The process of targeting and serving markets outside the home country is known as ________.
A) market diversification
B) competition intensity
C) reactive internationalization
D) trade protectionism

Question

Quizplus · Accepted Answer

Market diversification refers to the strategy of entering into new markets or segments to spread out risk and take advantage of more opportunities, which includes targeting and serving markets outside the home country.

The Process of Targeting and Serving Markets Outside the Home