Aligning the Pandora brand with a national nonprofit has many benefits.However,the CEO is still not convinced.Which of the following statements,if true,would support the argument made by the CEO to NOT tie sales of Pandora's breakfast oatmeal to the American Heart Association?
A) The move might inspire competitors to seek similar such associations.
B) Federal regulation of health-related claims has decreased in recent years.
C) Pandora would garner public goodwill for the future.
D) Associating with a nonprofit would lead to better relations with governmental agencies.
E) If the nonprofit received negative publicity over something, the consumer reaction could have a spillover effect on Pandora.

Question

Quizplus · Accepted Answer

E)Choice E would be the only answer that would support the CEO's argument for not aligning the breakfast oatmeal brand with the American Heart Association. Should the AHA receive negative publicity over something, the negative publicity could have an impact on Pandora. Pandora can't really worry about how competitors might respond to a successful campaign (Choice A), and Choice B indicates the campaign would not meet with much governmental resistance. Choice C would emphasize the goodwill established for Pandora by associating with a nonprofit, and Choice D emphasizes the better relations with governmental agencies.

Aligning the Pandora Brand with a National Nonprofit Has Many