After Beautymax dealt with the negative publicity from the rashes caused by Smooth,the public relations department proposed developing some proactive prevention plans.The vice president argues that such plans are a waste of time and not necessary.Which of the following statements,if true,would NOT support the public relations department's argument for using proactive prevention crisis management plans?
A) Proactive prevention crisis management would anticipate problems, such as potential recalls, and have plans in place to deal with them.
B) Proactive prevention crisis management would prepare plans to deal with emergencies, such as their soap plant catching on fire, and designate a disaster-management center, along with media and employee contact people.
C) Proactive prevention crisis management would publicize Smooth's connections to the gold-medal-winning women's gymnastics team.
D) Proactive prevention crisis management would use enhancements to increase desirable outcomes in the public eye by characterizing Smooth as eco-friendly because of the packaging.
E) Proactive prevention crisis management would protect the company from legal action due to false advertising.

Question

Quizplus · Accepted Answer

E)Choice E would not support the public relations department's argument for using proactive prevention crisis management because this strategy would not protect the company from legal action associated with false advertising. Dealing with publicity resulting from legal action would be a reactive strategy, not a benefit of proactive crisis management. Preparing emergency plans (Choices A and B)and other proactive strategies (Choices C and D)would support the public relations department's argument.

After Beautymax Dealt with the Negative Publicity from the Rashes