The ABC Paint Company in the United States has joined forces with the 1-2-3 Plastics Company in Italy to create a nonpeeling,plastics-based paint.Both companies intend to share the research costs and any profits.What is this an example of?
A) a licensing arrangement
B) a branch office setup
C) a strategic alliance
D) a foreign direct investment
E) an import-export relationship

Question

Quizplus · Accepted Answer

C)In a strategic alliance, different companies combine resources in an endeavor that can be accomplished more efficiently with them both.

The ABC Paint Company in the United States Has Joined