Restaurants will add high-price food items to the menu to lure diners to choose foods just below the high-price items. These items generally have the highest profit margin. This is an example of:

Question

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This is an example of choice architecture, where the arrangement or presentation of choices influences consumer decisions. By adding high-price items, restaurants can steer customers towards more profitable options.

Restaurants Will Add High-Price Food Items to the Menu to Lure