If people start to buy more expensive fuel-efficient cars rather than cheaper SUVs, even though the additional cost of fuel-efficient cars is greater than the savings in gas over the life of the car, this would be explained by which of the following types of models?

Question

Quizplus · Accepted Answer

Heuristic models using behavioral building blocks explain decision-making that deviates from purely rational economic choices, such as buying more expensive fuel-efficient cars for reasons other than cost savings, like environmental concerns or social status.

If People Start to Buy More Expensive Fuel-Efficient Cars Rather