It makes sense for Wendy's to advertise its new menu that allows customers to choose fruit or salad as a substitute for French fries in its values meals, as long as doing so raises:

Name: It makes sense for Wendy's to advertise its new menu that allows customers to choose fruit or salad as a substitute for French fries in its values meals, as long as doing so raises:
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Question

Quizplus · Accepted Answer

Advertising is beneficial if it increases revenue by more than the cost of the advertising itself, leading to a net gain.

It Makes Sense for Wendy's to Advertise Its New Menu