Bill decides to study a foreign language.All of his friends said it will be easy.After the third week,he realizes the language is very difficult for him to grasp.He continues his studies,hoping that it will eventually get easier.What does this illustrate?

Question

Quizplus · Accepted Answer

C)With escalation of commitment, decision makers make decisions and then become so committed to the course of action suggested by that decision that they stay with it, even when it appears to have been wrong.

Bill Decides to Study a Foreign Language