A credit card company tells its clients that 1 percent of every purchase made on grocery goods will be passed on to local food banks in their community. This is an example of ______.

Question

Quizplus · Accepted Answer

Cause-related marketing involves a company committing to give a portion of the revenue from sales to support a specific cause, in this case, local food banks, based on purchases made by customers.

A Credit Card Company Tells Its Clients That 1 Percent