Two Companies Produce Different Proprietary Versions of the Same Product

Two companies produce different proprietary versions of the same product. The two versions are very alike in quality and effectiveness, but the product from the company with a strong reputation for ethical performance costs slightly more. Given statistical research findings, what will most Americans who want this type of product do assuming they are familiar with the two companies?

A) Base their purchase on convenience and disregard ethical reputation.
B) Base their purchase not on ethics or price but solely on user reviews.
C) Pay the higher price for the product from the ethical company.
D) Pay the lower price for the product from the company with no reputation for ethics.