Burberry is repositioning itself as a global luxury brand,such as Gucci and Louis Vuitton,a strategy that calls for luring fashion-conscious customers.This is an example of what type of market segmentation?

Question

Quizplus · Accepted Answer

C)Specific lifestyles, attitudes, and interests create certain customer tastes, such as luxury brands, among consumer segments; these are psychographic variables.

Burberry Is Repositioning Itself as a Global Luxury Brand,such as Gucci