The vice president of marketing suggests opening a Facebook page for DVD Heaven,but the president argues that social media sites would not help its business.Which of the following statements,if true,would support the argument made by the president for NOT using social media sites as part of DVD Heaven's advertising strategy?

Question

Quizplus · Accepted Answer

A)Choice A would be the only statement that supports the argument of the president for not using social media advertising, because it is changing so rapidly that strategies developed today may not be relevant in the near future. Choices B, C, D, and E all would support the argument made by the vice president for using social media sites. Choice B emphasizes that combining social media and general search ads leads to better results than general search ads alone. Choices C and D indicate that social media sites increase brand recognition and customer relations. Choice E supports the vice president's argument in that real-time discussions can lead to increased buzz, resulting in increased sales.

The Vice President of Marketing Suggests Opening a Facebook Page