During 2010,Macmoo completed fewer real estate transactions than it did during any similar time period during the last five years.Still,the Marketing Director claims that its marketing efforts led to very positive financial results for Macmoo.Which of the following,if true,would resolve this seeming discrepancy?
A) In 2010, Macmoo spent more on advertising than it did in 2009.
B) In 2010, Macmoo diverted marketing efforts to support several corporate social responsibility initiatives.
C) Sales projections completed in 2010 predicted even lower sales volume in 2011.
D) In 2010, marketing efforts focused on sales of very expensive properties.
E) In 2010, Macmoo's principal competitors cut back on their marketing expenditures.

Question

Quizplus · Accepted Answer

D)Volume isn't everything. A year with a low number of sales transactions could still be successful if the prices of the properties sold were high. Choice D, therefore, explains how the efforts could have been successful even though relatively few transactions were completed. Choices A and E would deepen the mystery by making the efforts sound less effective. Choice B sounds like a good thing to do, but it would not demonstrate that the efforts led to better financial results. Choice C says that things will get worse, but doesn't explain why.

During 2010,Macmoo Completed Fewer Real Estate Transactions Than It Did