Hilltel's head of marketing thinks that a standardized marketing strategy will allow the company to portray a consistent global brand.Which of the following,if true about using a single marketing approach,would strengthen his case?
A) The company would face more competition overseas than otherwise.
B) The company's products would need to be of the most recent technology.
C) The prices of the company's products will be the same everywhere in the world.
D) An international marketing team would need to be hired to craft an appropriate strategy.
E) The company's products could be standardized accordingly.

Question

Quizplus · Accepted Answer

E)If standardized products match best with a standardized marketing strategy, then this will allow the company to save money since they will enjoy an economy of scale from making more of the same product rather than many different customized products. More competition (Choice A)and more expensive products (Choice B)would both weaken the case for a standardized marketing approach since they make it more difficult to sell products. The case would also be weakened if the company would not be able to customize prices to whatever is most appropriate in local markets (Choice C), and a successful standardized marketing strategy would be costly and difficult to develop (Choice D).

Hilltel's Head of Marketing Thinks That a Standardized Marketing Strategy