Which of the following assumptions is the strategy of pricing above the market based on?
A) Higher price implies higher quality.
B) Higher price means higher customer support.
C) Higher prices means higher customer satisfaction.
D) Higher price creates higher demand.
E) Higher price means easier distribution.

Question

Quizplus · Accepted Answer

A)Godiva Chocolates and Patek Philippe watches price high by promoting prestige and quality images, for example.

Which of the Following Assumptions Is the Strategy of Pricing