How might selling the peppers online affect Piper & Son's pricing strategy?
A) Selling online will have no effect on Piper & Son's pricing strategy.
B) Selling online will raise ethical concerns, forcing a price cut.
C) Selling online will force the company to switch to market share objectives.
D) Selling online will reduce the number of units sold, driving up prices.
E) The ease of comparison shopping online will drive down prices.

Question

Quizplus · Accepted Answer

E)When pricing for Internet sales, marketers must consider different kinds of costs and forms of consumer awareness. Most relevant for this situation, the ease of comparison shopping can make it necessary to reduce prices to match a wider set of competitors.

How Might Selling the Peppers Online Affect Piper & Son's