In promotion,a pull strategy involves marketing a product to wholesalers and retailers who then persuade customers to buy it.

Name: In promotion,a pull strategy involves marketing a product to wholesalers and retailers who then persuade customers to buy it.
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Question

Quizplus · Accepted Answer

A pull strategy involves marketing directly to consumers to create demand, so they request the product from retailers, not marketing to wholesalers and retailers to persuade customers.

In Promotion,a Pull Strategy Involves Marketing a Product to Wholesalers