Which of the following,if true,would strengthen the argument for shifting to direct-response television marketing?
A) Many mainstream companies such as P&G, Dell, Disney, and Bose have begun using infomercials to sell their wares.
B) ValueNet could slightly modify its telemarketing techniques and receive a much better customer response.
C) TV media production costs are expected to increase substantially as the economy moves toward recovery.
D) The majority of Americans have registered their telephone numbers with the National Do Not Call Registry, and the number of registered numbers continues to grow.
E) Despite objections and angry responses to cold calls, total sales from telephone marketing have been steady over the years.
Correct Answer:
Verified
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