Brand advocates need to exhibit emotional and behavioral commitment to the brand; however, to be useful to marketers, brand advocates need to exhibit the characteristic of:

Question

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Quality communication skills are critical for brand advocates to convey their passion and enthusiasm for the brand effectively. They need to communicate their experiences with the brand to others and persuade them to believe in the brand's superiority based on their genuine experiences. While having followers, membership in multiple social networking sites, and creating a high number of likes and shares are helpful, they are not as crucial as the ability to communicate effectively.

Brand Advocates Need to Exhibit Emotional and Behavioral Commitment to the Brand;