A financial incentive may cause a consumer to switch to e-commerce; a value-added incentive is designed to:

Question

Quizplus · Accepted Answer

A value-added incentive is designed to create a more long-term change in purchasing habits rather than just a one-time switch to e-commerce due to a financial incentive. This can include adding additional benefits or features to a product or service that are not offered by competitors, providing exceptional customer service, or creating a unique brand experience.

A Financial Incentive May Cause a Consumer to Switch to E-Commerce;