Brand awareness, brand equity, and brand loyalty are more difficult to develop when consumers are already familiar with the music used in an advertisement than when a new song, music, or jingle is written.

Question

Quizplus · Accepted Answer

Brand awareness, brand equity, and brand loyalty can actually benefit from the use of familiar music in advertisements, as familiar tunes can evoke emotions, memories, and recognition, making the advertisement more memorable and potentially enhancing the connection between the consumer and the brand.

Brand Awareness, Brand Equity, and Brand Loyalty Are More Difficult