When BMW motorcycle advertisements began targeting females, the initial impact was minimal, but after some time passed the ads began to have an impact on inquiries by females and later on sales revenues. This illustrates:

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Threshold effects refer to the phenomenon where marketing efforts do not immediately result in noticeable changes in consumer behavior or sales, but after reaching a certain level or threshold, they begin to have a significant impact. In this case, BMW's advertisements initially had minimal impact, but eventually led to increased inquiries and sales, illustrating threshold effects.

When BMW Motorcycle Advertisements Began Targeting Females, the Initial Impact