If company leaders wanted to make sure an integrated approach is used in marketing communications, the best approach would be to:

Question

Quizplus · Accepted Answer

Hiring a full-service agency would allow for a team of professionals to work together and ensure that all aspects of the marketing communications are integrated and cohesive. This approach would also ensure consistent messaging across all mediums and a comprehensive strategy. Using different companies for each aspect of the campaign may cause inconsistencies and fragmentation in the messaging, leading to a less effective campaign.

If Company Leaders Wanted to Make Sure an Integrated Approach