In selecting an advertising agency, after corporate goals are set, the next step in the process is to:

Question

Quizplus · Accepted Answer

After corporate goals are set, the next step in selecting an advertising agency is to determine the process to be used and the criteria for selection. This ensures that the selection process is fair, transparent, and aligns with the company's goals and objectives. Screening applicants, asking for client references, and requesting a creative pitch come later in the selection process.

In Selecting an Advertising Agency, After Corporate Goals Are Set