When choosing an advertising agency, Lycra's marketing managers asked three different agencies to make a presentation about how each would enhance the unique position of the Lycra brand. What is this process called?

Question

Quizplus · Accepted Answer

This process is known as "a shootout," where multiple agencies compete against each other by presenting their ideas and strategies to win the business of a potential client.

When Choosing an Advertising Agency, Lycra's Marketing Managers Asked Three