Which individual develops and produces the actual advertisement?

Question

Quizplus · Accepted Answer

The creative team is responsible for developing and producing the actual advertisement. They come up with the visual ideas and messaging that will be used in the ad. The account executive is responsible for managing the client relationship and ensuring the ad meets the client's needs. The account planner is responsible for researching and analyzing consumer behavior and providing insights to the creative and account teams. The media planner is responsible for selecting the best media outlets to reach the target audience.

Which Individual Develops and Produces the Actual Advertisement