When a television advertisement makes a special offer on a piece of luggage encouraging viewers to call a toll-free number to take advantage of the special, the ad is designed to achieve the goal of:

Question

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The advertisement is encouraging viewers to take action by calling a toll-free number to take advantage of a special offer on a piece of luggage. Therefore, the goal of the ad is to encourage action.

When a Television Advertisement Makes a Special Offer on a Piece