A top-of-mind brand creates the impression that it is the easiest to buy.

Name: A top-of-mind brand creates the impression that it is the easiest to buy.
Brand: Quizplus
Rating: 4.7 (49 reviews)

Question

Quizplus · Accepted Answer

A top-of-mind brand is the first brand that comes to a consumer's mind when thinking about a particular industry or category, but this does not necessarily mean it is perceived as the easiest to buy. It indicates brand awareness and recall, not ease of purchase.

A Top-Of-Mind Brand Creates the Impression That It Is the Easiest