Strong brands are not as important in the global market because price is often the deciding factor.

Question

Quizplus · Accepted Answer

Strong brands are actually very important in the global market, as they can provide consumers with familiarity and trust in a product. While price is certainly a factor, brands that are seen as reliable and trustworthy can often justify a higher price point. Additionally, in certain industries such as luxury goods, brand recognition and association is a major factor in consumer purchases.

Strong Brands Are Not as Important in the Global Market