A family brand is a branding strategy in which a company offers a series or group of products under one brand name. This allows the company to leverage the brand recognition and loyalty of the primary brand across multiple products. Examples include Coca-Cola, which offers multiple products under the Coca-Cola brand name, such as Diet Coke, Coca-Cola Zero, etc.

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A Family Brand Is

Question 137

Multiple Choice

A family brand is:

A) one in which a company offers a series or group of products under one brand name.
B) a type of extension or flanker brand offered by one company.
C) a logo or theme of a brand.
D) one that has a high level of brand equity.

Correct Answer: