The revenue premium approach to estimate brand equity involves determining the financial value of the company through stock valuation with an estimate of the portion of the value allocated to brand equity and not physical assets.

Question

Quizplus · Accepted Answer

The revenue premium approach to estimate brand equity involves comparing the revenue generated by a branded product to the revenue generated by a similar, but non-branded product, to determine the financial value attributed specifically to the brand itself, rather than using stock valuation or assessing physical assets.

The Revenue Premium Approach to Estimate Brand Equity Involves Determining