For retailers to receive co-op advertising dollars from a manufacturer, there cannot be a competing brand in the advertisement.

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Co-op advertising is a partnership between a manufacturer and a retailer, where the manufacturer provides funds to the retailer to promote their product. In order for retailers to receive co-op advertising dollars from a manufacturer, the manufacturer usually requires that there cannot be a competing brand in the advertisement. This ensures that the manufacturer's product receives maximum exposure and doesn't get lost in the clutter of other brands.

For Retailers to Receive Co-Op Advertising Dollars from a Manufacturer