Advertising in online video games offers each of the following benefits except:
A) web metrics that are not available with other forms of product placements.
B) measures of the attitudes of game players towards the ads.
C) ability to track length of ad exposure in the game.
D) how long and how often an individual plays a game.
Correct Answer:
Verified
Q133: A disadvantage of product placements within online
Q134: The primary disadvantage of product placements within
Q135: Video games offer marketers a popular medium
Q136: Each of the following is a form
Q137: Advergames are:
A)video games built around a brand.
B)interactive
Q139: Examples of brand placements in video games
Q140: The original and most widespread form of
Q141: In most cases, a point-of-purchase display has
Q142: In a survey of 600 consumers regarding
Q143: POP stands for:
A)print-offer proposal.
B)publicity over protocol.
C)point-of-purchase.
D)place of
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